---
description: ¿Qué piensan los usuarios de Segment? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Segment gracias a Capterra Costa Rica.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Segment - Opiniones, precios y características - Capterra Costa Rica 2026
---

Breadcrumb: [Inicio](/) > [Programas de gestión de datos](/directory/31003/data-management/software) > [Segment](/software/150621/segment) > [Alternativas a Segment](https://www.capterra.co.cr/alternatives/150621/segment)

# Alternativas a Segment

Canonical: https://www.capterra.co.cr/alternatives/150621/segment

> Explorar las mejores alternativas a Segment. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

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## Las mejores alternativas

1. **Google Analytics 360** — 4.7/5 (8089 reviews) — Plataforma de analíticas que posibilita que empresas de todos los tamaños hagan un seguimiento del comportamiento de los usuarios, obtengan información valiosa de marketing y mucho más.
   - [Ver perfil](https://www.capterra.co.cr/software/177042/google-analytics)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/177042/segment/vs/google-analytics)
2. **Mixpanel** — 4.5/5 (145 reviews) — Aplicación de analíticas móvil que proporciona seguimiento de acciones, segmentación, análisis de embudo, pruebas A/B, correo electrónico y notificaciones push.
   - [Ver perfil](https://www.capterra.co.cr/software/158740/mixpanel)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/158740/segment/vs/mixpanel)
3. **Tableau** — 4.6/5 (2348 reviews) — Por ser el líder confiable del área de las analíticas, Tableau ayuda a personas y organizaciones a basarse más en los datos.
   - [Ver perfil](https://www.capterra.co.cr/software/77260/tableau)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/77260/150621/tableau/vs/segment)
4. **Amplitude** — 4.6/5 (67 reviews) — Solución web y móvil de analíticas basada en la nube que permite a las empresas mapear el recorrido de los usuarios y ayudar a la retención de clientes.
   - [Ver perfil](https://www.capterra.co.cr/software/158741/amplitude)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/158741/segment/vs/amplitude)
5. **Ortto** — 4.6/5 (112 reviews) — Autopilot es un software de automatización de marketing simple y visual.
   - [Ver perfil](https://www.capterra.co.cr/software/131879/autopilot)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/131879/150621/autopilot/vs/segment)
6. **Mailchimp** — 4.5/5 (17572 reviews) — MailChimp te brinda las herramientas de marketing para ser tú mismo en un escenario más grande.
   - [Ver perfil](https://www.capterra.co.cr/software/110228/mailchimp)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/110228/150621/mailchimp/vs/segment)
7. **Marketo Engage** — 4.3/5 (710 reviews) — Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.
   - [Ver perfil](https://www.capterra.co.cr/software/75130/marketo-lead-management)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/75130/150621/marketo-lead-management/vs/segment)
8. **Scal-e** — 4.9/5 (15 reviews) — Helps businesses explore data surrounding their customers to gain insights and improve.
   - [Ver perfil](https://www.capterra.co.cr/software/196666/scal-e)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/196666/segment/vs/scal-e)
9. **Snowplow BDP** — 4.8/5 (9 reviews) — Snowplow Insights te permite recopilar datos de eventos avanzados y de alta calidad de todas tus plataformas y los envía a tu almacén de datos.
   - [Ver perfil](https://www.capterra.co.cr/software/186343/snowplow-insights)
   - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/186343/segment/vs/snowplow-insights)
10. **SAS Viya** — 4.4/5 (12 reviews) — Explora los límites de lo posible con una completa plataforma de IA y analíticas que ha sido diseñada para ayudar a convertir las preguntas críticas en decisiones fiables.
    - [Ver perfil](https://www.capterra.co.cr/software/1043140/sas-viya)
    - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/1043140/segment/vs/sas-viya)
11. **Hevo** — 4.7/5 (110 reviews) — Hevo es una plataforma de flujo de datos sin código que te permite migrar datos de cualquier fuente a tu almacén de datos en tiempo real.
    - [Ver perfil](https://www.capterra.co.cr/software/176435/hevo)
    - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/176435/segment/vs/hevo)
12. **Dreamdata** — 4.8/5 (55 reviews) — Dreamdata.io es una herramienta de analíticas de ingresos y atribución B2B de prestigio mundial.
    - [Ver perfil](https://www.capterra.co.cr/software/197705/dreamdata-io)
    - [Comparar con Segment](https://www.capterra.co.cr/compare/150621/197705/segment/vs/dreamdata-io)
13. **WebEngage** — 4.5/5 (32 reviews) — WebEngage es una herramienta de automatización de marketing multicanal B2C. Ayuda a mejorar la retención de usuarios e impulsa las conversiones sin gastar dinero.
    - [Ver perfil](https://www.capterra.co.cr/software/143401/webengage)
    - [Comparar con Segment](https://www.capterra.co.cr/compare/143401/150621/webengage/vs/segment)

## Categorías relacionadas

- [Programas de gestión de datos](https://www.capterra.co.cr/directory/31003/data-management/software)
- [Software de gestión de datos maestros](https://www.capterra.co.cr/directory/31019/master-data-management/software)
- [Herramientas de calidad de datos](https://www.capterra.co.cr/directory/31126/data-quality/software)
- [Software de plataformas de datos de clientes](https://www.capterra.co.cr/directory/31334/customer-data-platform/software)
- [Software de personalización](https://www.capterra.co.cr/directory/30965/personalization/software)

## Enlaces

- [Ver en Capterra](https://www.capterra.co.cr/alternatives/150621/segment)
- [Ver el perfil del producto](https://www.capterra.co.cr/software/150621/segment)

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