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Opiniones de Lead Gen & CRM (formerly SharpSpring)

Sobre Lead Gen & CRM (formerly SharpSpring)

SharpSpring ofrece una automatización de marketing potente y flexible con CRM totalmente integrado y gestión de redes sociales para agencias y pymes.

Descubre más sobre Lead Gen & CRM (formerly SharpSpring)

Puntos a favor:

The customer support team is absolutely amazing and helps us make sure we are running smoothly. The support team is willing to go the extra mile and even double check our work when needed.

Contras:

The large amount of metrics can confuse some users.

Valoraciones de Lead Gen & CRM (formerly SharpSpring)

Evaluación media

Facilidad de uso
4,3
Atención al cliente
4,6
Funcionalidades
4,4
Relación calidad-precio
4,6

Probabilidad de recomendación

8,8/10

Lead Gen & CRM (formerly SharpSpring) tiene una valoración global de 4,6 estrellas sobre 5 según las 763 opiniones de usuarios de Capterra.

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Filtrar opiniones (763)

Enrique
CEO en España
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

De las mejores herramientas de Marketing automático para la venta B2B Industrial

5,0 hace 4 años

Comentarios: Muy positiva, estamos muy contentos con la plataforma, es muy completa y está orientada a realizar actividades comerciales con los clientes, mezcla muy bien la actividad de marketing con ventas.

Puntos a favor:

Lead Scoring, Visitor ID, Automatizaciones, lo bien que están alineados la parte de ventas y marketing, el media center me encanta

Contras:

Deben mejorar los filtros de campos personalizados para oportunidades, es un poco molesto tener que exportar a una Excel para poder hacer filtros y tomar decisiones. El proceso de facturación de los clientes de la agencia, España es diferente a USA, no están acostumbrados a pagar con tarjeta de crédito este tipo de importe por separado, trabajan mejor con trasnferencia bancaria Los onboarding deben ser más profundos y ayudar a las agencias de marketing a saber usar mejor la herramienta, nosotros hemos dedicado muchas horas a aprender como usarla y cuánto mejor la usamos es más fácil venderla. El crecimiento de nuevos clientes que usan la plataforma depende de lo bien que le enseñemos a usarla y para ello, debemos convertir a mi equipo en expertos.

Leonardo
CEO en Chile
Edición, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Constant Contact es muy util y simple de usar, el mejor CRM que he usado

5,0 el año pasado

Comentarios: Es una heramienta imprescindible para atraer prospectos y clientes. Es facil de usar.

Puntos a favor:

Su facilidad de uso y facilidad de implementar. Además los flujos automaticos son faciles de crear.

Contras:

Que su valor parte en los $350.- No es escalable.

Lizbell
Inside Sales en Venezuela
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

ME PARECE UNA GRAN PLATAFORMA PARA GESTIONAR OPORTUNIDADES DE VENTAS Y HACER MICROMARKETING

5,0 hace 4 años

Comentarios: Me encanta porque es una plataforma fácil de utilizar y que te genera grandes reportes para el momento de aplicar estrategias con mis oportunidades dentro del embudo. Así como también siempre hay un soporte técnico.

Puntos a favor:

La facilidad con la que puedo gestionar mis oportunidades de ventas, además de los recordatorios de tareas. Es una plataforma muy amigable

Contras:

Cuando hay fallas técnicas que me impiden avanzar con las actividades (esto ha sucedido en muy pocas oportunidades)

Usuario verificado
Usuario de Linkedin verificado
Construcción, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

es una herramienta sencilla y rapida.

4,0 el año pasado

Puntos a favor:

es la posibilidad de llevar un seguimiento y organización eficiente de los clientes , lo cual facilita la labor de ventas y permite maximizar las oportunidades de negocio

Contras:

complicado de manejar y poco efectivo. es el trabajo repetitivo y tedioso que implica generar leads y mantener un CRM actualizado

Anna
Anna
Marketing Automation/Data Director en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

SharpSpring user for 4+ years

5,0 hace 5 años

Comentarios: We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.

Puntos a favor:

Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).

Contras:

Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.

Brooks
Brooks
Digital Marketing Specialist en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

A powerful platform, but still has a long way to go

4,0 hace 5 años

Comentarios: We use Sharpspring for email automation, marketing automation, lead tracking, reporting, as a CRM, and as a sales tool. It allows us to track contact interactions from first touchpoint through sale. It has been a huge help.

Puntos a favor:

My favorite thing about Sharpspring is the ability to track and analyze the entire life of a lead, from start to finish. It allows us to optimize our funnels and nurture prospects from interest to sale. It is a really powerful tool and offers (almost) everything you need for marketing automation from automated workflows to landing pages and forms to email design. I also love their lead scoring.

Contras:

Though it offers a lot of features, it's not all that usable compared to similar products. There are countless small usability issues. Landing pages are pretty difficult to create. Support is usually great – but can at times be entirely unhelpful. Automation has some key features other tools allow. Overall, there are just a lot of features that still need to be added in order to really compete.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Not worth it

3,0 hace 4 años

Comentarios: Not good. Lots of "oh yeah, sure, it does that." Only to find out that the software doesn't actually do what they just said it does or no one from sharpspring knows how to make it do that.

Puntos a favor:

Seemed like a great and more affordable option compared to HubSpot. Not much else to say here since we had a boat load of issues with it.

Contras:

Everything was cumbersome. From onboarding to implementation. Even getting someone on the phone from the right department to help us when we had issues with email was a problem. Overall, really clunky and outdated. We ended up going to Hubspot and it's SO much better and not even that much more expensive especially when we think of all of the time we all wasted trying to get sharpspring to work.

Respuesta de Constant Contact

hace 3 años

Hi there, Thank you for taking the time to share your experience with SharpSpring. We hate to hear that you had a negative experience with the platform. Our exceptional support is something we work hard to maintain so we hate finding out we missed the mark there as well. We never take losing a partner lightly and will use your feedback to continue to improve our resources for our agency partners. If you'd be open to sharing any additional feedback, please email us at [email protected].

Rene
Rene
Owner en Países Bajos
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Sharpspring is the solution for all-in-one marketing

5,0 hace 3 años

Comentarios: We have implemented SharpSpring for our clients and are using it ourselves for Marketing Automation, emailmarketing and social media marketing. Our clients are very pleased for the way we create leads for them. SharpSpring gives a lot of insight in the way leads are generated and we use the automation tool also for cross selling and stay in touch with existing customers. Before SharpSpring we looked in to both HubSpot and Infusionsoft but SharpSpring is the best solution for us. Worth every penny and more.

Puntos a favor:

SharpSpring is best for clients who want to generate lots of leads and convert them to clients. If you look for a complete solution for marketing automation, social media, emailmarketing, Google Ads and a CRM, this is the go to solution. If you are only looking for emailmarketing without the rest then this is not the best fit.

Contras:

Social media monitoring could be beter. No other cons.

Darren
Darren
Company Director en RU
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Marketing Automation - at a fraction of the cost of Hubspot

5,0 hace 4 años

Comentarios: I'm enjoying using it as being able to do everything in one platform makes life much easier and it's much more affordable than Hubspot. There are enough tools to keep the most experienced marketer busy to help attract leads through chat, emails, forms, landing pages etc...

Puntos a favor:

The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process. There is a ton of features to engage users and build your audience, you just need to spend time and be open to exploring ideas. Implementing dynamic content which changes depending on the customer persona is cool. The support team always reply same day, there is online chat (US times) too.

Contras:

There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again. Strangely the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages. Thinks like buttons for GDPR can't currently be customised which looks odd. Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere. Just needs to have someone invest some time to deal with all these issues and implement a decent upgrade. Generally, all very minor things but stacked up can provide a bit more challenging onboarding process than what it needs to be.

Rockefeller
Rockefeller
Account Executive en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

SharpSpring Marketing Automation

5,0 hace 5 años

Comentarios: SharpSpring has a very quick implementation process and is very easy to learn. Within the first 30 days of having SharpSpring we already ran 2 separate email campaigns for 2 separate clients. Their representatives check in with us frequently so we never feel like we're on our own. Our next challenge will be selling SharpSpring to prospects/clients.

Puntos a favor:

The amazing customer support that is offered. Anytime I have a question I can either look it up myself in their library of resources with tutorials and instructional videos, or I can call their partner support line and speak to a real person who even follows up after the call to make sure all of the needs were met.

Contras:

I wish you could edit Life of Lead to be able to put custom events in there. We uploaded a prospect database we had been tracking since 2017 and it had every time we touched a prospect. Unfortunately, once we uploaded this list into SharpSpring we were not able to edit their Life of Lead prior to the upload date. While this is barely an issue, it would be nice to see how long we have been tracking some of these prospects to give us a better prediction at how many touches it takes for a prospect to convert to a customer.

Mike
Mike
Online Marketing Specialist & Concult en Países Bajos
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Sharpspring the most complete marketing automation software you can get in this price range!

4,0 hace 5 años

Comentarios: We use this software for the "marketing automation" catch leads and convert them to customers (for us but also our custumers). I have been using other tools and they tend to be FAR to big and overwhelming. So my experience is that i can easy train others to use SharpSpring and let marketing and sales work together in the tool and with the tool.

Puntos a favor:

- Price - Easy of use - Easy to implement and learn - Fast support - Active community and many updates - Possible to have skype calls and team sessions with SharpSpring to spar.

Contras:

- The Social Media part in the software is not optimal, we still use other software next to it. - CRM feature is small, great for small companies, but bigger ones can come short.

Andrew
Andrew
CEO en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Amazing Enterprise-level Marketing Automation + Integrated CRM Platform

5,0 hace 5 años

Comentarios: SharpSpring has saved us time and money by bringing together everything we need internally, as well as the needs of our clients, into one platform. Having the ability to dedicate time to only leads that truly show an interest in working with us, as well as, to see that interest with the click of a button is amazing.

Puntos a favor:

SharpSpring is a game-changer! Getting an all-in-one platform that allows us to go from capturing lead information and behavior all the way through to identifying qualified leads through marketing campaigns is amazing. Having one place for marketing emails, landing pages, social media, blogging, meetings, video chats, and more is almost unheard of. Match that with a really robust CRM that tracks leads, beautifully outlines the life of a lead, and allows you to easily manage the sales pipeline and one-on-one engagements with pre-qualified leads with lead scoring is amazing.

Contras:

Seriously, there isn't much negative to say about this platform. The onboarding was amazing, the self-guided trainings were awesome, it's a great platform. The only downside is it's not as "pretty" as some platform, but hey, I'd rather have a functioning product helping me make more money and something pretty to look at.

Kate
Kate
CEO en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Perfect for Digital Marketing Agencies

5,0 hace 4 años

Comentarios: There was a fairly steep learning curve to use SharpSpring, even though I'd used HubSpot and other marketing automation platforms in the past. I think this seems expected for a lower cost solution, though. Once we got comfortable with it, though, it's been very quick and easy to build out all the assets and start our campaigns. It's worked beautifully for our own marketing and for clients. It's easy to build emails and customize them to match your client's brand.

Puntos a favor:

What I like most about SharpSpring is how much you get for the money. It packs every feature you'd expect from the expensive marketing automation platforms but doesn't throw exorbitant costs on those features. I also like the ease of integration with other platforms.

Contras:

I highly dislike the recent shift in having clients pay for their own accounts with separate billing. We were sold this platform as one we could completely white-label for clients, but now we are required to put a client CC on file.

Florian
Florian
CEO en Austria
Usuario de Linkedin verificado
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Great Product, Outstanding Service

5,0 hace 5 años

Puntos a favor:

SharpSpring provides all necessary features for successful marketing automation while being affordable.

Contras:

The Visitor ID system is not working outside of the US. I am based in Europe.

Rob
CEO en RU
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

We moved ourselves and our clients over from Hubspot

5,0 hace 5 años

Comentarios: The support is always there for us if we need them, but any new feature is introduced with great support materials (how-to guides/videos etc) so the need for my team to refer to them is minimised. The pricing is great when you compare to others with similar functionality and they go from strength to strength.

Puntos a favor:

Originally it was transparency and pricing that made us move. But since then it's the fact that Sharpspring have continued to develop the platform with great new features (like the inbuilt CRM, Sales Automation and integrated Meeting booking functionality) many of which at no additional cost (unlike Hubspot) that means we continue to use and recommend Sharpspring over any other platform for our SMB clients.

Contras:

I would like SMS functionality to be built in as well as email (I appreciate it's not as big in the USA where Sharspring's biggest customer base is) but it's big here in the UK

Amanda
Senior Marketing Consultant en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Integrated Marketing and Sales with no hassle

5,0 hace 5 años

Comentarios: For the B2B tech startups I serve, who are just getting started with their sales and marketing efforts, SharpSpring is the ideal platform. They change quickly, and it's easy to quickly change the platform to adapt to those pivots and support developing processes.

Puntos a favor:

1. Customer service is highly responsive. 2. Templates for emails and landing pages are easy to use without design or development expertise. 3. Incredibly easy to customize: add fields, pipelines, dashboards, automations particular to your processes without coding or other specialized knowledge.

Contras:

1. Landing page builder is kind of basic. However, new releases come regularly and is probably not a big deal if you have an html developer handy. 2. Integrated social scheduler functionality is a bit basic. 3. If you have significant custom complex report needs, this is not the platform for you. They have great canned reports that any layman can find value in, you can download csv files of many things, and you can customize a dashboard with report "widgets." But not a lot of ability to dig into raw data.

Steve
Dir. of Marketing en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

We have embraced the Software to lead our company in communicating with customers and managing sales

5,0 hace 5 años

Comentarios: We didn't realize how slow we were when communicating with customers and how important the speed of communication really is. We now have automations in place that don't let the conversation and engagement drop off.

Puntos a favor:

Our customers are benefitting as much as we are and it starts with the automated services. We can route inquiries to sales reps faster and continue conversations with customers instantaneously through dynamic messaging.

Contras:

We need to understand Sales Optimizer better. It may be a software solution that we don't necessarily fit with, but we still think this is something we can improve with, but right now its a slice of the pie that we struggle with.

Ryan
Account Manager / Business Intelligence en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Economical and POWERFUL Marketing Automation Solution

5,0 hace 5 años

Comentarios: SharpSpring is a great tool and I have been so pleased with the automation and resources I have at my fingertips. The have great new features coming out all the time and their customer service and team members are always so helpful and enjoyable to talk to.

Puntos a favor:

All the marketing automation is incredible and so easy to use. We have been using the chatbot feature and love it! It is easy to set up and we have it integrated with Slack to make the ability to manage it simple. The email automation and workflow automation makes me day to day job so easy as well. I can set up new prospects in my sales workflow and they get moved down my funnel with just automation. It saves me a ton of time.

Contras:

I love SharpSpring but the overall user interface is not the most beautifully designed one. However, I am getting so many features and resources for an incredible price that this is not a big issue at all. And it really isn't that bad.

Bob
Principal en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

SharpSpring is full featured, low price, and amazing tech and account support

5,0 hace 4 años

Comentarios: I've helped a number of businesses drive revenue with this software and it always drives more revenue for them. Of course, you have to understand how marketing automation works (I teach it at a local business school) and how to use the software correctly but there is a ton of documentation and how-to videos and when that fails, there's always a support person to walk you though whatever you're trying to do and they stick with you. My "customer success manager" will even get on the phone with a prospective client and help with a demo. Just a great company

Puntos a favor:

I love the way the tracking is displayed on a timeline so you can see everywhere a prospect went. The built-in CRM and sales funnel pics up where the marketing funnel leaves off and keeps the automation going during and after the sale to upset and resell. The new retargeting and (soon to be) advertising feature is amazing, not only retargeting your visitors but it finds similar customers to target. Overrall, it's really intuitive and easy to use, and I've used many marketing automation platforms over the years. This is the least expensive. No long-term contracts to sign but still has all the features of the much more expensive ones. And the LiveChat feature you can put on your Web site that was just added (at no additional cost) brings a huge feature that other companies charge more than the entire cost of the SharpSpring subscription.

Contras:

No complaints at all. The learning curve wasn't very steep and the price is right. They even have evening support hours.

Nigel
MD en RU
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Comprehensive Marketing Automation Software

5,0 hace 4 años

Comentarios: SharpSPring has been a massive help to our business. We are agency partners and we have grown our business by using the software and demonstrating the power of the software to others. SharpSpring themselves are always looking to improve the software and often realse new features or updates which improve the overall experience. They are constantly evolving and I like that. It's what is needed to keep at the forefront of today's marketing.

Puntos a favor:

SharpSpring has a comprehensive range of tools to help you get the most from Marketing Automation. It integrates with your website easily and can track visitors to your site from all your differing campaigns. The tools are easy to use, once you have been through the training and can be manipulated to work together to suit your business. Delivering insights and analytics to help you tweak your marketing and increase your ROI.

Contras:

The software is comprehensive, so there is a learning curve. You can get started easily with it, but you have to continue to learn to get the real powerful insights from it. Setting up takes quite a lot of tweaking to get the results you need, but it is simple and powerful to use and delivers results right from the get go.

Don
New Business Manager en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Functional Middle Market Software

5,0 hace 4 años

Comentarios: Overall, I'm very happy with my expereince with SharpSpring. I think it is a functional tool that is easy to use and it feels good to have check lists and to do's that are easy to set up. I like using this software.

Puntos a favor:

I love using this software on a daily basis and using it to manage my leads. As a salesperson, it is challenging to find a CRM that actually works for you, not where you have to work for it. I like the ease of use with the kanban boards as well as the marketing automation for drip campaigns.

Contras:

The mobile app is inoperable and not relevant. Sometimes the search feature is challenging to use- sometimes you need to use the companies name, sometimes you have to use the contacts name. When working in the drip campaigns you have to be really specific about which dates you select.

Stuart
Digital Specialist en Canadá
Seguros, 501-1 000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

A great software alternative to Marketo or Pardot

5,0 hace 4 años

Comentarios: It's a great platform overall. Expect great customer support, but also plan for a lot of time setting up automation workflows and action groups. But the tool will do what you need it to do, and then some.

Puntos a favor:

The biggest plus is its affordability - all the features you need at a price that is accessible. It has all the core functions one needs in a marketing automation platform, with a powerful sales pipeline and lead management component that provides an exceptional, integrated experience. Added bonuses are chatbox and book-time features included in the price, and the ability to sync Outlook emails to a contact's record. Lead scoring

Contras:

The email editor can be a bit clunky and formatting copy and layouts can be finicky. The email previewer can be cumbersome. Visual workflows can be arduous to make

Juliana
jr sales rep. en Brasil
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Sharpspring made sales tracking so much easier for me and my team

5,0 hace 3 años

Comentarios: What really makes Sharpspring stand out from other platforms is their excellent customer service and constant improving of the features within the platform. Although the platform still has a few improving points, my experience overall has been very satisfying. I would recomend this 100% to other coleagues.

Puntos a favor:

What I mostly appreciated about using sharpspring was the diverse range of features within the platform, since they identify and capture prospect information much easier; wich is very valuable in terms of sales optimization.

Contras:

Sharpspring has a very accelerated rate for putting out new features, to keep up and compete with other platforms, wich is a pro; however, the new features often need updates. Video Calling, for instance, was great by the time the pandemic began; however, it might not be as established as other video conference competitors.

Shawne
Sales and Marketing Admin en EE. UU.
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

I love this CRM

5,0 hace 5 años

Comentarios: I love that fact of being able to add buyer personas to the contact info and I love the personalization that is used on the Software. Oh and the templates that they provide are great and easy to use.

Puntos a favor:

I like that I can do everything in one location. Also, I love the fact that Sharpspring is always adjusting with new things adding the system. If the software does not do something that you want to do. They put in to start working on that method or idea.

Contras:

If you get a hard bounce you can not update that contact with the new info on your own - you have to deal with support and send them the list of changes to be done.

Kirk
CEO en EE. UU.
Banca, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Great Marketing Automation Tool for B2B

5,0 hace 5 años

Comentarios: We help credit unions build content driven in-bound funnels - the tool has met that need very well. Their onboarding and support have been super responsive and helpful.

Puntos a favor:

It was very quick to deploy, fast to get my team trained, and effective in demonstrating results for clients. In addition, the feature functionality vs. price balance is fantastic. Other tools have lots of bloatware and tools that you will never use.

Contras:

I wish it had some built-in SEO tools and I wish their email list management was more forgiving on spam traps.