--- description: ¿Qué piensan los usuarios de Heap? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Heap gracias a Capterra Costa Rica. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Heap - Opiniones, precios y características - Capterra Costa Rica 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Heap](/software/147216/heap) # Heap Canonical: https://www.capterra.co.cr/software/147216/heap Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.co.cr/software/147216/heap?page=2) > Heap rastrea automáticamente todas las acciones de los usuarios, cada clic y cada toque, en las aplicaciones web o iOS. > > Veredicto: 42 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Heap? Una solución adecuada para quienes piensan que los datos deben impulsar la toma de decisiones, desde las startups más pequeñas hasta empresas como Zendesk, Macy's y Slack. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 42 Opiniones | | Facilidad de uso | 4.2/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ContentSquare - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: USD 24 000,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000, 5 001-10 000, 10 000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Argentina, Australia, Brasil, Bélgica, Canadá, Chile, China, Dinamarca, España, Estados Unidos, Francia, India, Irlanda, Israel, Italia, Japón, Luxemburgo, México, Noruega y 6 más ## Funciones - Alertas y notificaciones - Análisis de autoservicio - Análisis de campañas - Análisis de comportamientos - Análisis de páginas web - Análisis del embudo - Análisis por cohorte - Análisis visual - Arrastrar y soltar - Búsqueda/filtro - Conectores de datos - Controles o permisos de acceso - Creación de informes ad hoc - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Creador de consultas - Grabación de la sesión - Herramientas de colaboración - Importación y exportación de datos - Informes interactivos - Modelos personalizables - Multi-Channel Attribution - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Panel de control personalizable - Recopilación de datos multicanal - Segmentación de clientes - Segmentación por público - Seguimiento de actividades - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de eventos integrados en aplicaciones - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Seguimiento de retenciones - Seguimiento de tiempo en la página - Seguimiento del comportamiento - Seguimiento/Análisis de uso - Supervisión KPI - Third-Party Integrations - Trayectoria del usuario - Varias fuentes de datos - Visualización de datos ## Integraciones (en total: 39) - AB Tasty - Amazon Redshift - Amazon S3 - Appcues - Attribution - AxisRooms - Braze - Breeze - Census - Delighted - Fivetran - Flagsmith - Fullstory - Google Optimize - Hightouch … y 24 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de análisis web](https://www.capterra.co.cr/directory/30073/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.capterra.co.cr/directory/30073/web-analytics/software) - [Herramientas de análisis de datos de marketing](https://www.capterra.co.cr/directory/31018/marketing-analytics/software) - [Análisis de productos](https://www.capterra.co.cr/directory/32915/product-analytics/software) - [Herramientas BI](https://www.capterra.co.cr/directory/23/business-intelligence/software) - [Herramientas de reporting](https://www.capterra.co.cr/directory/30053/reporting/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.co.cr/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Google Analytics 360](https://www.capterra.co.cr/software/177042/google-analytics) — 4.7/5 (8089 reviews) 3. [Similarweb](https://www.capterra.co.cr/software/148472/similarweb-pro) — 4.6/5 (251 reviews) 4. [Mixpanel](https://www.capterra.co.cr/software/158740/mixpanel) — 4.5/5 (145 reviews) 5. [Looker](https://www.capterra.co.cr/software/169053/looker) — 4.5/5 (282 reviews) ## Opiniones ### "A More Intuitive GA Alternative" — 4.0/5 > **Rob** | *30 de agosto de 2019* | Internet | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time. > > **Puntos en contra**: It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again. > > It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box. ----- ### "Premium analytics at a premium price" — 4.0/5 > **Usuario verificado** | *17 de junio de 2025* | Telecomunicaciones | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior., > > **Puntos en contra**: I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing. > > Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1. ----- ### "Ok analytics software if you have developer skills. There are easier to use tools out there" — 3.0/5 > **Charlie** | *1 de noviembre de 2018* | Ocio, viajes y turismo | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: Easy to implement, compared to other solutions. > > **Puntos en contra**: Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating > > Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced. ----- ### "The no-brainer go-to when it comes to understanding your UX" — 5.0/5 > **Paulo** | *29 de septiembre de 2020* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released. > > **Puntos en contra**: If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts. > > Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box. ----- ### "Every report is entirely real-time." — 5.0/5 > **Atour** | *4 de noviembre de 2022* | Investigación | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. > > **Puntos en contra**: Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data. > > Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. ----- Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.co.cr/software/147216/heap?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co.cr/software/147216/heap) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados