Acquisio

Acquisio

Por Acquisio

¿Quién usa Acquisio?

Agencias de Marketing | Revendedores locales de PPC | Profesionales de marketing de marca | Anunciantes directos

¿Qué es Acquisio?

Acquisio proporciona un software con IA que es líder en el sector de los profesionales de marketing, agencias y revendedores locales de marketing en motores de búsqueda (SEM) para ampliar su oferta de PPC en plataformas publicitarias como Google, Facebook y Bing.

Con Acquisio, las empresas pueden reemplazar tareas rutinarias como lanzar campañas, duplicar campañas entre plataformas publicitarias y administrar ofertas y presupuestos de campañas con automatización, aprendizaje automático e inteligencia artificial. Esto les permite concentrarse en tareas de valor agregado que ayudan a mover la aguja.

Información sobre Acquisio

Acquisio

http://www.acquisio.com/

Fundada en 2003

Resumen de precios de Acquisio

Acquisio no tiene versión gratuita, pero ofrece una prueba gratis.

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En persona

En directo en línea

Seminarios web

Documentación

Asistencia

Horas laborables

En línea

Funciones de Acquisio

Herramientas PPC (Pay Per Click)
Alertas de cuenta
Análisis/Seguimiento del ROI
Creador de URL
Gestión de campañas
Gestión de ofertas
Gestión de presupuestos
Herramientas de investigación de palabras clave
Pruebas A/B
Páginas de aterrizaje y formularios web
Seguimiento de conversión
Seguimiento de palabras claves
Gestión de campañas
Gestión de varias ubicaciones
Seguimiento de búsqueda de sitios
Seguimiento de conversión
Seguimiento de fuentes de referencia
Seguimiento de interacciones entre usuarios
Seguimiento de objetivos
Seguimiento de palabras claves
Seguimiento de páginas consultadas
Seguimiento de tiempo en la página
Análisis
Enfoque en grupo objetivo de clientes
Filtrado por palabras clave
Gestión de contactos
Gestión de contenidos
Gestión de varias cuentas
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de conversión
Arrastrar y soltar
Conectores de fuentes de datos
Creación de informes financieros
Exportación de informes
Informes de marketing
Informes de ventas
Informes planificados y automatizados
Panel de control personalizable
Previsión
Procesamiento analítico en línea
Profundizar
Colaboración
Creación de informes/análisis
Gestión de contenidos
Gestión de varias cuentas
Participación del cliente
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de marcas
Supervisión de redes sociales
Acciones activadas por evento
Base de datos de contactos
Gestión de canales
Gestión de clientes potenciales
Marketing por correo electrónico
Varias campañas

Reseñas de Acquisio

Mostrando 5 de 38 reseñas

En general
3,9/5
Facilidad de uso
3,7/5
Atención al cliente
4/5
Funcionalidades
3,6/5
Relación calidad-precio
3,5/5
Jake H.
CEO
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 9/2/2020

"Extremely Good Reporting and PPC Software That Comes at a Price"

Comentarios: I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Puntos a favor: I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Contras: I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

  • Fuente de la reseña 
  • Publicado el 9/2/2020
Arturo R.
Account Manager - SEO/SEM Lead
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 25/2/2019

"You All-in-One PPC Campaign Management and Reporting Interface"

Comentarios: I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Puntos a favor: The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.
I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Contras: You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

  • Fuente de la reseña 
  • Publicado el 25/2/2019
Matthew K.
Paid Search Specialist
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    3/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 6/8/2018

"Not Great for Campaigns with Small Budgets"

Comentarios: Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Puntos a favor: The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Contras: The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

  • Fuente de la reseña 
  • Publicado el 6/8/2018
Gerardo T.
Operations Manager
Marketing y publicidad, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 16/6/2016

"Acquisio Rivew From a Mexican Google Partner"

Comentarios: Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Puntos a favor: I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Contras: The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

  • Fuente de la reseña 
  • Publicado el 16/6/2016
Biily D.
Account Manager
Marketing y publicidad, 13-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 31/3/2017

"The Future Is Now!"

Comentarios: I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!
Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Puntos a favor: Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)

Contras: Occasionally, loading time can some time be a pain

  • Fuente de la reseña 
  • Publicado el 31/3/2017