---
description: ¿Qué piensan los usuarios de Direct Mail? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Direct Mail gracias a Capterra Costa Rica.
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title: Direct Mail - Opiniones, precios y características - Capterra Costa Rica 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Direct Mail](/software/128355/direct-mail)

# Direct Mail

Canonical: https://www.capterra.co.cr/software/128355/direct-mail

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> Aplicación de macOS que cuenta con un editor de plantillas de correo electrónico divertido y fácil de usar, herramientas de gestión de listas e informes de analíticas de campañas perspicaces.
> 
> Veredicto: 164 usuarios lo han valorado con **4.8/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Direct Mail?

Individuos y pequeñas y medianas empresas y organizaciones que buscan ampliar su alcance a través de marketing por correo electrónico fácil de usar.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.8/5** | 164 Opiniones |
| Facilidad de uso | 4.8/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.7/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.8/5 | Basado en las opiniones generales |
| Funciones | 4.6/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: e3 Software
- **Ubicación**: Mountain View, EE. UU.
- **Constitución**: 2002

## Contexto comercial

- **Precio inicial**: USD 15,00
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 1 001-5 000, 5 001-10 000, 10 000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, español, francés, inglés, italiano
- **Países disponibles**: Alemania, Australia, Austria, Brasil, Canadá, España, Estados Unidos, Japón, Luxemburgo, México, Nueva Zelanda, Reino Unido, Suiza

## Funciones

- Acciones activadas por evento
- Análisis de campañas
- Autoresponders
- CAN-SPAM Compliance
- Campos personalizables
- Creación de informes/análisis
- Editor WYSIWYG
- Gestión de contactos
- Gestión de firmas
- Gestión de suscriptores
- Mobile Optimization
- Programación de campañas
- Páginas de aterrizaje y formularios web
- Segmentación de clientes
- Seguimiento por correo electrónico
- Third-Party Integrations

## Integraciones (en total: 5)

- Daylite for Mac
- Google Docs
- Microsoft Excel
- Microsoft Outlook
- Zapier

## Opciones de asistencia

- E-mail/Help Desk
- Base de conocimientos
- Chat

## Categoría

- [Herramientas de email marketing](https://www.capterra.co.cr/directory/30013/email-marketing/software)

## Categorías relacionadas

- [Herramientas de email marketing](https://www.capterra.co.cr/directory/30013/email-marketing/software)
- [Software de correo electrónico](https://www.capterra.co.cr/directory/30553/email-management/software)

## Alternativas

1. [Gmail](https://www.capterra.co.cr/software/202338/gmail) — 4.8/5 (13517 reviews)
2. [Brevo](https://www.capterra.co.cr/software/132996/brevo) — 4.6/5 (3512 reviews)
3. [Mailchimp](https://www.capterra.co.cr/software/110228/mailchimp) — 4.5/5 (17676 reviews)
4. [MailerLite](https://www.capterra.co.cr/software/136603/mailerlite) — 4.7/5 (2322 reviews)
5. [ActiveCampaign](https://www.capterra.co.cr/software/79367/activecampaign) — 4.6/5 (2568 reviews)

## Opiniones

### "Perfect Platform for Small Batch Mailing" — 5.0/5

> **Ian** | *26 de mayo de 2021* | Entretenimiento | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate.
> 
> **Puntos en contra**: At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes.
> 
> This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

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### "Easy, Professional, Reliable Email Marketing System" — 5.0/5

> **Jason** | *10 de septiembre de 2025* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: - Easy to use&#10;- Clean, intuitive interface&#10;- Detailed reporting with nice features like heatmaps to show where subscribers clicked&#10;- Easy contact management&#10;- Syncs with things like Google Sheets and my built in Mac Contacts&#10;- Good help documents&#10;- Native Mac app
> 
> **Puntos en contra**: - A bit of a learning curve if you're new to email marketing, like me. But that seems to be the case with any email marketing system.&#10;- Limited templates, though nearly unlimited customization.
> 
> I've just gotten started with email marketing in general and with Direct Mail, specifically. I'm blown away. I've been able to create drip email campaigns and a monthly email newsletter with no problem. And it's great being able to see who's opening and clicking links. If you're starting out with a small mailing list, like me, there's a free plan and a 'pay-per-email' plan, which can save money over paying monthly to some web-based systems, regardless of how large your list is. And it's nice having a native Mac app that's intuitive and I can use anywhere, even without an internet connection. Overall, just a great app.

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### "First Class Product." — 5.0/5

> **Gregory** | *10 de julio de 2026* | Automoción | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Simple and easy to use. Easy to colaborate with other members of the team. Creating a email is very easy and easy to share with your team and work on the same document.  I believe the reports on open rates are more accurate than mailchimp.  No proof just a suspicion.
> 
> **Puntos en contra**: No cons for me.  This is the perfect solution for where we are.  Long term it may miss some functionality that you would get from more complex systems.  But for most businesses this is perfect.
> 
> Moved from Mailchimp. Same fuctionality just easier to use.  Clearer analysis. So empower you to improve your mailings. Easy sign up system.  Adjust and change on Direct Mail and that change populates your website.  It far better than Mailchimp and better Value.  If your mac only this is the perfect solution.

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### "Customer Service Just Stopped Communicating with Me 2 1/2 Months Ago\!" — 3.0/5

> **Jeni** | *23 de enero de 2021* | Educación superior | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: My predecessor used it and it was easy to continue to use.
> 
> **Puntos en contra**: Customer Service when you have a problem.
> 
> It worked fine until there was an issue. They made an initial response and never followed up to my subsequent questions or requests. I have been sending them the same request for 2 1/2 months and zero response by email or the online chat.

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### "Great mailing list application for our wedding day newsletters" — 5.0/5

> **Christopher** | *15 de agosto de 2026* | Organización de eventos | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Fluid design, very easy to import and manage contacts, and a great email content designer. And excellent number of free emails to send out
> 
> **Puntos en contra**: Some of the test emails we sent from this mailing list app appeared differently, less professionally on some platforms

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## Enlaces

- [Ver en Capterra](https://www.capterra.co.cr/software/128355/direct-mail)

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