MailerLite

MailerLite

Por MailerLite

¿Quién usa MailerLite?

Trabajadores independientes, escritores, empresas pequeñas y medianas, organizaciones sin ánimo de lucro, administraciones públicas, empresas grandes. Cualquiera que necesite un servicio de marketing por correo electrónico asequible y de gran valor.

¿Qué es MailerLite?

MailerLite es un proveedor de servicios de marketing por correo electrónico que se centra en la simplicidad, la excelente asistencia al cliente y los hermosos diseños de correo electrónico.

Olvídate de configuraciones complejas. El software fácil de usar MailerLite te permite crear rápidamente campañas de correo electrónico hermosas, realizar un seguimiento de los resultados, administrar los suscriptores y personas que desean cancelar la suscripción, diseñar ventanas emergentes personalizadas y páginas de aterrizaje y mucho más.

MailerLite incluye muchas funciones e integraciones útiles, pero la solución permite mantener la sencillez y facilidad de uso para todos.

Información sobre MailerLite

MailerLite

https://www.mailerlite.com

Fundada en 2005

Resumen de precios de MailerLite

MailerLite dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de MailerLite está disponible a partir de USD 10,00/mes.

Precio inicial

USD 10,00/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Móvil: nativo de iOS

Formación

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

En línea

Funciones de MailerLite

Herramientas de automatización de marketing
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Gestión de campañas
Gestión de equipo
Notificaciones basadas en eventos
Pruebas A/B
Segmentación de audiencia
Seguimiento de ubicación
Análisis
Arrastrar y soltar
Edición en tiempo real
Generador de formularios
Gestión de SEO
Modelos personalizables
Pruebas A/B
Reactivo

Reseñas de MailerLite

Mostrando 5 de 292 reseñas

En general
4,5/5
Facilidad de uso
4,5/5
Atención al cliente
4,3/5
Funcionalidades
4,4/5
Relación calidad-precio
4,6/5
Usuario verificado
Propietario
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 28/6/2020

"Gran herramienta para empezar a hacer email marketing"

Puntos a favor: 1. Funciona 100% en español
2. Automatizar sencillo
3. Todo en la nube, nada que instalar en el ordenador
4. Diseño muy limpio
5. Gratis de verdad, sin limitaciones en las funciones

Contras: 1. Máximo 1.000 suscriptores. Es la unica pega que le encuentro. Me gustaria que llegara a 2.000 suscriptores para tener el negocio un poco más encarrilado y poder pagar las funciones de pago más facilmente.

Respuesta de proveedores

por MailerLite el 2/7/2020

Hey,

The MailerLite team is thrilled to receive a 10 out of 10 rating, thank you!

  • Fuente de la reseña 
  • Publicado el 28/6/2020
Heather jo F.
Director
Aprendizaje en línea, Trabajador autónomo
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 27/3/2020

"No ESP is perfect, but MailerLite comes the closest"

Comentarios: Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Puntos a favor: The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Contras: Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

Respuesta de proveedores

por MailerLite el 2/7/2020

Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!

Irene

  • Fuente de la reseña 
  • Publicado el 27/3/2020
Jayraj P.
Founder
Producción audiovisual, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 24/9/2019

"Chose it over Mailchimp and I couldn't be happier."

Comentarios: Amazing. I expect to keep using it and recommending the same to anyone who's starting off with email marketing and is cost-conscious.

Puntos a favor: It's user interface is highly interactive. Any amateur can learn how to design interactive email templates and landing pages, how to create/segment their lists and how to gather statistics. They keep doing seminars from time to time and their blog is really helpful to make sure you're following the best practices. MailerLite can handle all your functions smoothly and the best thing is - it'll charge you way lesser than any of the other software's out there (taking a dig at MailChimp particularly).

Contras: As I'm scaling up, I'm realizing that I have to use some external 3rd party software to handle advanced functions. If you wish to use email marketing primarily (and not as a support function), MailerLite's email testing platform is basic and while I bugged customer support constantly for answers on how to better authenticate my domain settings, I've been failing to get any productive response that can help me. I don't know whether any other software's gives a full suite of features but I'm sure that I would expect it from the one I'm using.

  • Fuente de la reseña 
  • Publicado el 24/9/2019
Britt M.
Owner
Redacción y edición, Trabajador autónomo
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 7/7/2020

"MailerLite could be good, but...."

Comentarios: I use MailerLite for an author pen name. That pen name writes clean and wholesome romance, and my list consists of 46 people who opted in to get a free short story. Once a week I send an email to my list to tell them about my books. I noticed that instead of going out to 46, my emails only went out to 32. I checked, and there were no bounces. So I contacted support to ask about this gap. After a week or so, I was asked to make a video of it (even though it should be visible from their end), which I did. A week or so later again, they came back and told me that I had spam traps on my list, that my bounces were too high and I should check their spam policies, and that I was at a risk of having my account suspended. That in spite of their own system saying that I had no bounces and that I definitely not are sending out spam. I lost all trust in the service after this email, and I won't continue using them in the future. Neither will I continue to recommend others that they use them.

Puntos a favor: You can't beat free if the product is good, and for that price MailerLite is perfect for small list owners. You can have up to 500 free subscribers, and after that, the price is reasonable. MailerLite has a reputation for good deliverability. Even the free version offers segmenting and other advanced stuff.

Contras: The user interface isn't very intuitive, and things like finding the field to add a name seems clumsy to me. I have a friend who's blind, and he's struggling with the software. I've often had to log into his account to help him with tasks, because the product isn't optimized for visual impaired users. Support is slow to answer questions. And at least at one point straight out threatening. I'll get back to that in the description below.

  • Fuente de la reseña 
  • Publicado el 7/7/2020
Amir S.
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    1/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    2/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    1/5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 3/8/2016

"My Horrifying experience with MailerLite"

Comentarios: My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Puntos a favor: You would get a Cheap service

Contras: You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 3/8/2016