Instapage

Instapage

Por Instapage

¿Quién usa Instapage?

Equipos y agencias de marketing

¿Qué es Instapage?

Instapage es el líder en optimización posterior al clic y maximiza las conversiones para anunciantes y profesionales del marketing al permitirles crear, personalizar y optimizar las experiencias posteriores al clic a escala. Con más de un millón de páginas de destino con una tasa de conversión promedio superior al 22 %, Instapage está ayudando a 15 000 clientes en 100 países a sacar más valor de sus campañas.

Información sobre Instapage

Instapage

https://www.instapage.com/

Fundada en 2012

Resumen de precios de Instapage

Instapage no tiene versión gratuita, pero ofrece una prueba gratis. La versión de pago de Instapage está disponible a partir de USD 199,00/mes.

Precio inicial

USD 199,00/mes

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de Instapage

Herramientas de mapas de calor
Análisis de elementos
Análisis de páginas web
Cartografía de comportamientos
Cartografía radial
Cartografía territorial
Mapas dinámicos
Mapas integrables
Panel de comunicaciones
Para las ciencias
Para ventas
Análisis de relevancia estadística
Análisis del embudo
Editor visual
Encuestas
Mapas térmicos
Programación de tests
Páginas de aterrizaje y formularios web
Segmentación de campañas
Segmentación por público
Test A/B
Test multivariante
Análisis de contenidos
Gestión de la experiencia
Marketing de cuentas
Motor de recomendaciones
Perfiles de clientes
Personalización de páginas web
Pruebas A/B
Relanzar cestas abandonadas
Segmentación contextual
Segmentación de campañas
Segmentación por comportamiento
Análisis
Arrastrar y soltar
Creación de formularios
Edición en tiempo real
Gestión de SEO
Modelos
Pruebas A/B
Reactivo

Reseñas de Instapage

Mostrando 5 de 296 reseñas

En general
4,5/5
Facilidad de uso
4,6/5
Atención al cliente
4,3/5
Funcionalidades
4,2/5
Relación calidad-precio
4,1/5
Richard B.
Marketing y publicidad
  • Valoración global
    5/5
  • Facilidad de uso
    Sin valoración
  • Características y funcionalidades
    Sin valoración
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    Sin valoración
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 28/4/2015

"Easy to build high performing landing pages for PPC campaigns"

Comentarios: General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Puntos a favor: Very easy to use. Very flexible. Great templates. Fast loading pages.

Contras: I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Respuesta de proveedores

por Instapage el 28/4/2015

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]

Again, thank you so much for your time :)

Cheers!

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 28/4/2015
Tanya G.
Blogger
Formación profesional y coaching, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 7/12/2019

"Finding the Right Sales Page Generator Takes Time"

Comentarios: Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Puntos a favor: Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Contras: Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

  • Fuente de la reseña 
  • Publicado el 7/12/2019
Alex W.
Head of Marketing & Product
Internet, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    1/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    1/10
  • Fuente de la reseña 
  • Publicado el 8/10/2018

"Good product with super BAD reliability"

Comentarios: Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Puntos a favor: Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Contras: Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

  • Fuente de la reseña 
  • Publicado el 8/10/2018
Mercedes Z.
Founder
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 6/2/2020

"Time saver!! "

Comentarios: Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

Puntos a favor: Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

Contras: I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

  • Fuente de la reseña 
  • Publicado el 6/2/2020
Carmen C.
Marketing manager
Salud, bienestar y deporte, 13-50 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    1/5
  • Probabilidad de recomendación
    1/10
  • Fuente de la reseña 
  • Publicado el 1/10/2019

"Charge scam"

Comentarios: Love the program hate the customer services and the way they tricked me. The price is way overcharged 100+$ per month, and if you accidentally select 12 year subscription after 2 week trial, you get charged the whole year! “As requested, I've canceled your account at period end, October 22nd. There is nothing to worry about as you will not be charged again, but you still have access to your work until that date. Please note that according to our Terms of Service there is a 24 hours refund policy, which means that only refund requests made up to 24 hours from the charge date are eligible. I am afraid that in this case, the refund request is not compliant with our policy.” I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway. 3 days later I saw it on my account and wrote to them asking why they took my money and this was their response.

Puntos a favor: Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Contras: Customer services is awful. After the free trial they automatically take your money even if you decide to cancel (which they say you can cancel at any time, untrue). You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy”. That is a user scam.

  • Fuente de la reseña 
  • Publicado el 1/10/2019