--- description: ¿Qué piensan los usuarios de Tealium Customer Data Hub? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Tealium Customer Data Hub gracias a Capterra Costa Rica. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Tealium Customer Data Hub - Opiniones, precios y características - Capterra Costa Rica 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Tealium Customer Data Hub](/software/149956/tealium-iq-tag-management) # Tealium Customer Data Hub Canonical: https://www.capterra.co.cr/software/149956/tealium-iq-tag-management Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.co.cr/software/149956/tealium-iq-tag-management?page=2) > Solución de segmentación de clientes omnicanal en tiempo real, diseñada para administrar la audiencia y recopilar datos de visitantes en cualquier dispositivo. > > Veredicto: 8 usuarios lo han valorado con **4.1/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.1/5** | 8 Opiniones | | Facilidad de uso | 3.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.1/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Tealium - **Constitución**: 2008 ## Contexto comercial - **Precio inicial**: USD 1,00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000, 5 001-10 000, 10 000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, China, Estados Unidos, India, Japón, Reino Unido ## Funciones - Análisis de comportamientos - Análisis de páginas web - Base de datos de clientes - Captura y transferencia de datos - Correspondencia y fusión - Gestión de campañas - Gestión de la información - Perfiles de clientes - Perfiles de datos - Personalización - Recomendaciones - Segmentación de clientes - Segmentación por comportamiento - Segmentación por público - Seguimiento de conversión - Seguimiento de interacciones entre usuarios - Seguimiento de tiempo en la página - Transformación de datos - Varias fuentes de datos ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de análisis web](https://www.capterra.co.cr/directory/30073/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.capterra.co.cr/directory/30073/web-analytics/software) - [Software de plataformas de datos de clientes](https://www.capterra.co.cr/directory/31334/customer-data-platform/software) - [Programas de gestión de datos](https://www.capterra.co.cr/directory/31003/data-management/software) - [Herramientas de análisis de datos de marketing](https://www.capterra.co.cr/directory/31018/marketing-analytics/software) - [Software de plataformas de gestión de datos](https://www.capterra.co.cr/directory/32261/data-management-platforms/software) ## Alternativas 1. [Segment](https://www.capterra.co.cr/software/150621/segment) — 4.7/5 (72 reviews) 2. [BEEM](https://www.capterra.co.cr/software/1007277/beem) (0 reviews) 3. [Syniti Knowledge Platform](https://www.capterra.co.cr/software/179645/syniti-knowledge-platform) — 4.3/5 (24 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.co.cr/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Experian Aperture Data Studio](https://www.capterra.co.cr/software/186696/aperture-data-studio) (0 reviews) ## Opiniones ### "Amazing Customer Data Platform (CDP) Helping you put your Customers First" — 5.0/5 > **Eric** | *23 de abril de 2020* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Tealium integrates very well with all of our current platforms (Google Analytics, Amazon AWS, Optimizely) to provide a single tool allowing us to better understand and react to our customers. We're able to utilize a host of both off-line and online data sources to uncover what our customer journey really is. We're then able to interact real-time with them at various points in the journey, helping us ensure an amazing pre and post purchase experience for our customers. In addition, by combining offline conversion points with acquisition spend data, we're able to completely re-define and improve our ROAS calculations. > > **Puntos en contra**: We honestly have not had any negative experiences so far, other than our own internal limited resources to get all of the projects we want to off the ground. > > Like many other businesses, my current employer has been negatively impacted by COVID-19. This happened to come during a time where I’ve been learning and working with Tealium’s amazing digital toolset. I reached out to \[SENSITIVE CONTENT HIDDEN\] who’s been my main Tealium point of contact and has been incredibly supportive as a partner. He put me in touch with another Tealium customer/user who I had the pleasure of meeting at a few Tealium events in Dallas. They are just as excited about the \#AudienceStream CDP as I am and have invited me to help out in a consulting opportunity which I’m beyond excited about. I knew \[SENSITIVE CONTENT HIDDEN\] was an amazing business partner supporting me as a client, but definitely did not expect that to continue into future opportunities. I can absolutely ensure I’ll be making Tealium a partner for life. ----- ### "Tealium is your MUST HAVE Customer Data Platform" — 5.0/5 > **Jer** | *29 de noviembre de 2017* | Instituciones religiosas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before. Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment. There is no other tool out there that does as much to help you organize and act on your data like Tealium. > > **Puntos en contra**: Tealium can do a lot. It's built to meet the needs of a lot of different industries. That flexibility leads to complexity, and learning to take advantage of this tool is hard. ----- ### "Real-time Data Processing" — 3.0/5 > **Usuario verificado** | *25 de mayo de 2023* | Software informático | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Tealium Customer Data Hub allows businesses to centralize and unify customer data from multiple sources, such as websites, mobile apps, offline channels, and third-party systems. > > **Puntos en contra**: Tealium Customer Data Hub's effectiveness relies on the availability and compatibility of integrations with third-party systems and tools. ----- ### "Data centralization" — 4.0/5 > **Usuario verificado** | *14 de junio de 2023* | Software informático | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Tealium allows you to centralize customer data from multiple sources, such as websites, mobile apps, CRM systems, and more. > > **Puntos en contra**: Setting up and configuring Tealium Customer Data Hub can be complex, especially for organizations with complex data structures and numerous data sources. ----- ### "Become Agile\!" — 5.0/5 > **Kelly** | *21 de diciembre de 2017* | Edición | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium. > > **Puntos en contra**: A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.co.cr/software/149956/tealium-iq-tag-management?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co.cr/software/149956/tealium-iq-tag-management) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | ja | | ----- ## Datos estructurados