dotdigital Engagement Cloud

¿Quién usa dotdigital Engagement Cloud?

Empresas medianas y B2B, B2C y empresas de comercio electrónico con al menos 5000 contactos.

¿Qué es dotdigital Engagement Cloud?

dotmailer es una plataforma de automatización de marketing por correo electrónico para pymes y empresas de negocio a negocio, negocio a cliente, y comercio electrónico. El software permite a los especialistas en marketing de 156 países utilizar datos avanzados para diseñar, probar y enviar potentes campañas automáticas. dotmailer se integra a la perfección con las plataformas de comercio electrónico de clase mundial Shopify, BigCommerce, y es el único paquete de software de automatización de marketing en Magento Commerce. Los CRM incluyen Salesforce, Microsoft Dynamics, Oro y otros.

Información sobre dotdigital Engagement Cloud

dotdigital

https://www.dotdigital.com

Fundada en 1999

Resumen de precios de dotdigital Engagement Cloud

dotdigital Engagement Cloud no tiene versión gratuita, pero ofrece una prueba gratis.

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En persona

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de dotdigital Engagement Cloud

Herramientas de automatización de marketing
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Acciones activadas por evento
Base de datos de contactos
Gestión de canales
Gestión de clientes potenciales
Marketing por correo electrónico
Varias campañas

Reseñas de dotdigital Engagement Cloud

Mostrando 5 de 160 reseñas

En general
4,3/5
Facilidad de uso
4,2/5
Atención al cliente
4,2/5
Funcionalidades
4,1/5
Relación calidad-precio
4,1/5
Jennifer K.
Donor Messaging Strategist
Instituciones religiosas, 1001-5000 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 16/2/2018

"As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust ."

Comentarios: I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Puntos a favor: I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Contras: I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

  • Fuente de la reseña 
  • Publicado el 16/2/2018
Naomi T.
Marketer
Banca, 1001-5000 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 21/5/2018

"Brilliant mailing platform."

Puntos a favor: I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Contras: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

  • Fuente de la reseña 
  • Publicado el 21/5/2018
Judson H.
CEO/Founder
Ropa y moda, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    1/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    2/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    1/5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Publicado el 30/8/2017

"A great platform, if this was 2009 and not 2017"

Comentarios: A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Puntos a favor: The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Contras: Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

  • Fuente de la reseña 
  • Publicado el 30/8/2017
Samantha G.
Graphic Designer
Bienes de consumo, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 2/5/2018

"Best Emailing Software"

Puntos a favor: The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

Contras: The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

  • Fuente de la reseña 
  • Publicado el 2/5/2018
Sean D.
Marketing Assistant
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 1/2/2019

"Works great for my marketing team!"

Comentarios: This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Puntos a favor: The ability to track your email campaigns
Super easy to use overall
Ranking leads by email engagement has been critical to our business
The ability to export the lists to Excell make marketing meetings a breeze
Really great for managing address books and targeting segments

Contras: When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

  • Fuente de la reseña 
  • Publicado el 1/2/2019