--- description: ¿Qué piensan los usuarios de Hotjar? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Hotjar gracias a Capterra Costa Rica. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar - Opiniones, precios y características - Capterra Costa Rica 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de mapas de calor](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.co.cr/software/163516/hotjar Page: 1 / 23\ Siguiente: [Next page](https://www.capterra.co.cr/software/163516/hotjar?page=2) > Hotjar proporciona información sobre la experiencia con el producto. Comprende al instante cómo se comportan los usuarios en tu sitio, qué necesitan y cómo se sienten. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Hotjar? Startups, PYMES: comercializadores digitales, especialistas en CRO, diseñadores web, desarrolladores web, especialistas en UX ## Quick Stats & Ratings | Metric | Calificación | Detail | | **En general** | **4.6/5** | 539 Opiniones | | Facilidad de uso | 4.6/5 | Based on overall reviews | | Asistencia al cliente | 4.5/5 | Based on overall reviews | | Relación calidad-precio | 4.4/5 | Based on overall reviews | | Funciones | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Precio inicial**: USD 39,00 - **Modelo de precios**: (Free version available) (Prueba gratis) - **Target Audience**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000 - **Deployment & Platforms**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, portugués de Brasil - **Available Countries**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice and 208 more ## Funciones - A/B Testing - Alertas y notificaciones - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis del embudo - Análisis visual - Biblioteca de preguntas - Búsqueda/filtro - Comunicación multicanal - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Creación de prototipos - Encuestas y comentarios - Estructura de encuesta CSAT - Estructura de encuesta NPS - Formularios personalizables - Gestión de comentarios - Gestión de encuestas y sondeos - Gestión de la comunicación - Gestión de la experiencia del cliente - Gestión de los comentarios negativos - Grabación y transcripción de vídeo - Herramientas de colaboración - Historial de cliente - Lógica de exclusión - Mapas térmicos - Modelos personalizables - Métricas cuantitativas - Métricas de rendimiento - Preguntas personalizables - Rama de preguntas - Real-Time Analytics - Real-Time Monitoring - Recopilación de datos multicanal - Segmentación de clientes - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Seguimiento/Análisis de uso - Supervisión KPI - Tests de usabilidad - Third-Party Integrations - Trayectoria del usuario - Visualización de datos ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de mapas de calor](https://www.capterra.co.cr/directory/30977/heatmap/software) ## Categorías relacionadas - [Herramientas de mapas de calor](https://www.capterra.co.cr/directory/30977/heatmap/software) - [Herramientas de análisis web](https://www.capterra.co.cr/directory/30073/web-analytics/software) - [Software para encuestas](https://www.capterra.co.cr/directory/30092/survey/software) - [Herramientas para medir la satisfacción del cliente](https://www.capterra.co.cr/directory/30541/customer-satisfaction/software) - [Software de gestión de experiencia del cliente](https://www.capterra.co.cr/directory/30671/customer-experience/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.co.cr/software/150695/lucky-orange) — 4.7/5 (258 reviews) 2. [Tableau](https://www.capterra.co.cr/software/77260/tableau) — 4.6/5 (2347 reviews) 3. [Mouseflow](https://www.capterra.co.cr/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.co.cr/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.co.cr/software/164713/smartlook) — 4.7/5 (136 reviews) ## Opiniones ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 de febrero de 2025* | Marketing y publicidad | Recommendation rating: 10.0/10 > > **Puntos a favor**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Puntos en contra**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 de mayo de 2025* | Automoción | Recommendation rating: 8.0/10 > > **Puntos a favor**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Puntos en contra**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 de junio de 2025* | Medicina alternativa | Recommendation rating: 5.0/10 > > **Puntos a favor**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Puntos en contra**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Qualitative and quantitive website data in one dashboard" — 4.0/5 > **Sean** | *22 de noviembre de 2025* | Marketing y publicidad | Recommendation rating: 7.0/10 > > **Puntos a favor**: It was the first heat map tool I used, and I never switched. It has a lot of data and analytics options > > **Puntos en contra**: The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data) ----- ### "High quality assistant to make data-driven decisions" — 4.0/5 > **Bartosz** | *18 de diciembre de 2024* | Marketing y publicidad | Recommendation rating: 6.0/10 > > **Puntos a favor**: - easy to set up surveys to rate \& get feedback from users - weekly stats in email notifications - very helpful insights to A/B test websites\! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off) > > **Puntos en contra**: pricing. Clarity from Microsoft has most of the high priority features \& it's for free (but doesn't have this awesome surveys\!) > > Very wide known tool in an advertising \& marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes ----- Page: 1 / 23\ Siguiente: [Next page](https://www.capterra.co.cr/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.co.cr/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data