---
description: ¿Qué piensan los usuarios de Looker? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Looker gracias a Capterra Costa Rica.
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title: Looker - Opiniones, precios y características - Capterra Costa Rica 2026
---

Breadcrumb: [Inicio](/) > [Herramientas BI](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker)

# Looker

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> Analíticas que todo el mundo ama. Explorar y compartir datos. Informes y perspectivas para cada departamento.
> 
> Veredicto: 285 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Looker?

Looker reúne a los equipos de datos y negocios al hacer que sea fácil para todos explorar y comprender los datos que impulsan los negocios.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 285 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.5/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.4/5 | Basado en las opiniones generales |
| Funciones | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Google

## Contexto comercial

- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000, 5 001-10 000, 10 000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Windows (local), Linux (local), Android (móvil), iPhone (móvil)
- **Idiomas admitidos**: alemán, chino, coreano, español, francés, inglés, italiano, japonés, neerlandés, portugués, portugués de Brasil
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, Estados Unidos, Francia, India, Japón, Reino Unido, Singapur

## Funciones

- API
- Acceso móvil
- Alertas y notificaciones
- Anotaciones
- Análisis de autoservicio
- Análisis de comportamientos
- Análisis de páginas web
- Análisis de regresión
- Análisis de texto
- Análisis visual
- Arrastrar y soltar
- Atribución entre canales
- Atribución táctil múltiple
- Benchmarking
- Búsqueda/filtro
- Captura y transferencia de datos
- Conectores de datos
- Consulta ad hoc
- Creación de informes ad hoc
- Creación de informes y estadísticas
- Creación de informes/análisis
- Creación de paneles de comunicaciones
- Descubrimiento visual
- Funciones/cálculos
- Gestión de campañas
- Gestión de datos
- Gestión de formularios
- Goal Setting/Tracking
- Herramientas de colaboración
- Importación y exportación de datos
- Informes interactivos
- Modelado de atribuciones
- Multi-Channel Attribution
- Panel de actividades
- Panel de comunicaciones
- Panel de control personalizable
- Planificación estratégica
- Preparación de datos para servicio por cuenta propia
- Previsión
- Procesamiento de grandes volúmenes
- ROI Tracking
- Scheduled/Automated Reports
- Segmentación por público
- Seguimiento de campañas
- Seguimiento de conversión
- Seguimiento de tiempo en la página
- Time Series Analysis
- Transformación de datos
- Visualización de datos
- Widgets

… y 17 características más

## Integraciones (en total: 19)

- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack

… y 4 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas BI](https://www.capterra.co.cr/directory/23/business-intelligence/software)

## Categorías relacionadas

- [Herramientas BI](https://www.capterra.co.cr/directory/23/business-intelligence/software)
- [Software para gestión del rendimiento empresarial](https://www.capterra.co.cr/directory/30051/business-performance-management-software/software)
- [Herramientas de reporting](https://www.capterra.co.cr/directory/30053/reporting/software)
- [Herramientas de análisis web](https://www.capterra.co.cr/directory/30073/web-analytics/software)
- [Herramientas de visualización de datos](https://www.capterra.co.cr/directory/30696/data-visualization/software)

## Alternativas

1. [Microsoft Power BI](https://www.capterra.co.cr/software/176586/power-bi) — 4.6/5 (1888 reviews)
2. [Tableau](https://www.capterra.co.cr/software/77260/tableau) — 4.6/5 (2358 reviews)
3. [Google Analytics 360](https://www.capterra.co.cr/software/177042/google-analytics) — 4.7/5 (8101 reviews)
4. [Google Data Studio](https://www.capterra.co.cr/software/190616/data-studio) — 4.5/5 (338 reviews)
5. [MATLAB](https://www.capterra.co.cr/software/125813/matlab) — 4.6/5 (2097 reviews)

## Opiniones

### "Easy tool to use" — 5.0/5

> **Willem** | *10 de febrero de 2026* | Seguridad informática y de redes | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly
> 
> **Puntos en contra**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get
> 
> The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy

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### "Project lead and data analysts Looker Studio experience" — 4.0/5

> **Daniel** | *26 de enero de 2026* | Servicios | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. &#10;Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. &#10;On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive.
> 
> **Puntos en contra**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. &#10;Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user.
> 
> Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. &#10;Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company

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### "Effective Automation of analytics reporting with looker" — 4.0/5

> **Usuario verificado** | *30 de julio de 2026* | Transporte/transporte en camión/ferrocarril | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.
> 
> **Puntos en contra**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort.
> 
> Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly.

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### "My go-to for client reports" — 3.0/5

> **Alexandra** | *16 de julio de 2025* | Marketing y publicidad | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate.
> 
> **Puntos en contra**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution.
> 
> Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable.

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### "Powerful Analytics and Business Intelligence Platform" — 5.0/5

> **Khimson** | *17 de agosto de 2026* | Fabricación de productos eléctricos/electrónicos | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Powerful data analytics and business intelligence&#10;Excellent dashboards and data visualization&#10;Centralized data makes reporting more consistent&#10;Strong integration with cloud data platforms&#10;Good tools for creating custom reports&#10;Useful for helping businesses make data-driven decisions
> 
> **Puntos en contra**: Steep learning curve for new users&#10;Can require technical knowledge to build advanced reports&#10;Setup and customization can take time&#10;Pricing may be high for smaller organizations&#10;Some simple reports can require more effort than expected
> 
> Looker is a powerful analytics platform for organizations that need detailed reporting and centralized business intelligence. It provides strong visualization and allows users to turn large amounts of data into useful insights. However, it can take time to learn and configure properly, especially for users without a technical background. Overall, Looker is a solid choice for businesses that need advanced analytics and reliable reporting.

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## Enlaces

- [Ver en Capterra](https://www.capterra.co.cr/software/169053/looker)

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