Listrak

Very valuable tool

Comentarios: Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Puntos a favor:

The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.

Contras:

Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.

GHF & Listrak

Comentarios: The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way.

Puntos a favor:

I tried to leave detailed comments in each of the previous categories, but I couldn't move forward until I wiped them out. So here, I'll say that the platform has been great to use. We have our advertising agency actually deploy our of the platform while my team provides the content. We have lead capture set up off our website. We are in the process of integrating a direct weekly feed of customer transactions for both analytics and a "thank you for your purchase" email with a video embedded from our owners. Thew reporting is great, our Listrak rep is very attentive to both the agency and us as the direct client. We've found the platform very expandable. I wish I'd known the SMS capability before I pulled the trigger with another platform ( which I'm happy with, but would rather keep all the communications under one roof). Our agency like the platform as well ( we brought it to them).

Contras:

Can't think of any. In the future I hope to roll in SMS.

Good for email marketing but better options out there

Puntos a favor:

Listrak has a lot of standard functionality found in other email marketing apps. The support and client care team are great.

Contras:

Listrak needs to sharpen presentation and implementation of its features. If choosing an email marketing app, it doesn't make sense to use vs going with other better known apps that are industry standard bearers.

Enjoyed using Listrak

Comentarios: Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig.

Puntos a favor:

This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember [SENSITIVE CONTENT HIDDEN] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was [SENSITIVE CONTENT HIDDEN].

Contras:

I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help.

Have been using them for years

Comentarios: Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Puntos a favor:

I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Contras:

Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.